We, at MAKASEB, successfully achieved a 17.48% increase in the profits of a store specializing in everything related to pets in Saudi Arabia through SEO enhancement (improving the store’s visibility in search engine results). In the following lines, we provide a quick and comprehensive explanation of how we worked to increase the number of visits by 2.57% and the profit margin by 17.48%.
We all know the importance of digital marketing in enhancing a website, and SEO (Search Engine Optimization) is one of the most crucial digital marketing methods. It works on developing your site, appearing in top search results, and building better relationships with your audience. From there, we started to develop a detailed plan to increase the store’s sales through its SEO enhancement.
The website’s condition:
The store specializes in selling everything related to pets of all kinds, from dry and wet food to their specific vitamins, in addition to all the necessary care supplies. The store sells its products in Saudi Arabia and all Gulf countries. It also has products manufactured under its own brand name.
Technical issues in the store:
Content-related issues:
- Many pages have repetitive titles and meta descriptions.
- Numerous product pages either have no content on them or contain repeated content from other websites.
- The keywords that bring up the site on Google are irrelevant to its specialty.
- Many pages completely lack meta descriptions.
Challenges:
- A sharp decrease in the number of visits and a decline in sales.
- Strong competition with many other stores.
- The website does not appear for keywords on the first page.
- Many pages show a 404 error.
Action Plan
Keywords
- An action plan was formulated focusing on the keywords that would be used; they varied between long-tail and short-tail keywords and were sales-oriented to optimize the products and other pages for search engines.
- A comprehensive review of the blog was conducted, identifying the most visited pages and updating their content.
- There was an emphasis on linking the blog content with the products to encourage purchasing.
Content
- The main and subsections were optimized for search engines by adding attractive titles and short descriptions.
- Exclusive and strong content was created for the best-selling and most-demanded products.
- Attractive titles, short descriptions, tags, and image descriptions were added to the products.
- An effort was made to write educational articles to attract customers.
Links
- Harmful backlinks to the website were eliminated, and a strategy was implemented to build good links, strengthening the domain and page authority.
- A plan was devised for internal linking within the store, connecting the products to each other as well as linking it to the blog and the articles.
CTA
- A WhatsApp icon was added to all pages of the store to respond to customers and facilitate communication with them.
- Multiple payment methods and several shipping companies were added to cater to the needs of all customers.
The website before starting work on it:
The results achieved within 6 months:
The Results Achieved for the Store:
- Increase in click-through rate from 6.55K to 175K, which is an increase equivalent to 2.57%.
- Increase in the visibility rate from 462K to 5.78M.
- The click-through rate (CTR) rose to 3%.
Organic Sales:
- From July 2022 to December 2022
- From January 2022 to June 2022
The store’s organic sales, which are sales made without paid advertising, increased from 2,600 SAR in the period from July 2022 to December 2022 (before we started working on the website), and then, within six months of starting work on the website, covering the period from January 2023 to June 2023, sales reached 85,000 SAR.
In conclusion, it’s important to note that each store has its own unique details, and the steps of work vary from one project to another. However, our main goal at MAKASEB is to achieve the objective you aspire to, whether it’s increasing the sales of your e-commerce store or boosting the number of visits to your website.
